Meet the Founders

Howdy! Rich Peete and Wyatt Russell here. 

We’re the founders of Lake Hour. Usually, you can find us on set: Rich is a producer, and Wyatt’s that actor you know from that one thing.

On a recent trip, we realized that beers just don’t go down like they used to. So, we decided to create the world’s most delicious, dad-bod-resistant cocktail in a can. We came up with four unique, easy-to-drink flavors made with real fruit juices and premium spirits as smooth as the weekday waters of Conesus Lake. They’re herbal, floral, and most importantly, subtle. No candy flavors. No malt liquor. No bullshit.

Lake Hour is rugged, yet classy — like Alan Jackson water skiing in jeans. Perfect for enjoying on the lake, in the woods, by the fire, sunset cruising, canoeing, canoodling, kite surfing, bocce balling, dancing, clubbing, and wedding-ing. Bottom line? Lake Hour is perfect for whatevering.

So whether you’re on the dock sharing a case from your grandad’s cooler, or chilling with your buds at home, let us bring that sit-back-and-sip camaraderie to you. Crack one open, and enjoy Lake Hour: where the essence of time is only measured in sunsets.